You Mawo Eyewear - Sebastian Zenetti interview

Stories

You Mawo

Sebastian Zenetti

Words Antonella Reina

27/03/2024

CEO and Co-Founder, Sebastian Zenetti talks about the mission and style of the brand that embodies craftsmanship, innovation and design excellence

You Mawo is...?
A pioneering eyewear brand that skillfully fuses traditional craftsmanship with cutting-edge technology, crafting distinctive chic frames that epitomize the convergence of classic aesthetics and contemporary innovation. our products stand out not only for their mostly timeless, occasionally futuristic design but also for their customizability, allowing wearers to personalize their eyewear to suit their individual style and preferences.

What about its unique style? How would you describe it?
It can be characterized as a harmonious synthesis of timeless design elements and contemporary innovation. Each frame expresses a perfect balance between classic sophistication and the latest technological advancements, resulting in eyewear that is not only fashionable but also functional. By using a laser sintering method, called ‘powderbed’ fusion, form follows function, not the other way around as it is with conventional eyewear manufacturing methods.

What are the pillars on which the brand is based?
In addition to craftsmanship, innovation and design excellence, you Mawo places a strong emphasis on the three pillars of sustainability: environmental, social and economic. These pillars form the foundation of the brand's commitment to creating eyewear that not only excels in aesthetics and technology but also aligns with ethical and sustainable practices. We are dedicated to minimizing its environmental impact by adopting eco-friendly materials and production processes. This includes sourcing materials responsibly, reducing waste and exploring innovative ways to create sustainable eyewear without compromising on quality or design.

What is your vision for the future?
Our vision for the future is a world where eyewear plays a pivotal role in enhancing both style and functionality. We aim to continue pioneering the integration of high-tech solutions into our frames, contributing to a better tomorrow by addressing evolving consumer needs and setting new standards in the eyewear industry. Additionally, we aspire to create a world where individuals have access to individually custom-made eyewear, allowing for a unique style that caters to the distinct preferences and needs of each wearer.

How can high-tech solutions help to make a better ‘tomorrow’?
High-tech solutions have the potential to revolutionize the eyewear industry, making it more sustainable, accessible and tailored to individual needs. from advanced materials that enhance durability to smart features that improve overall user experience, incorporating technology into eyewear can lead to a more innovative and inclusive future.

How do you merge traditional and technological methods?
We merge traditional and technological methods by combining skilled craftsmanship with state-of- the-art manufacturing processes. While traditional techniques ensure the artistic integrity of our frames, technology allows us to explore new design possibilities, enhance functionality and maintain the highest
standards of quality in our eyewear.

What are the features of the new collection and what is its inspiration?
The latest collection is characterized by innovative features seamlessly blending form and function. Drawing inspiration from diverse sources, the new collection presents a fusion of timeless design elements with futuristic twists. Anticipate frames that not only make a bold fashion statement but also integrate cutting-edge technologies, enhancing the overall eyewear experience. In 2024, we introduced three vibrant colours to the sun collection – evergreen, chalk white and electric violet – infusing it with a more eclectic vibe. our Design Lab collection youniverse has expanded with two new models. These additions, inspired by a windsor ring theme, introduce two duo-colour silhouettes, further enriching the diversity and style of our eyewear offerings.

Achievements and things you are still striving for?
We have achieved recognition for our unique approach to eyewear design– blending tradition and technology seamlessly– and have been honoured with multiple awards. However, our journey doesn't stop here. We are continually striving for new milestones, innovations and sustainability initiatives, aiming to set new standards in the eyewear industry and exceed the expectations of our discerning customers.

What feeling do people get from wearing You Mawo frames?
Wearing You Mawo frames evokes a sense of sophistication, confidence and appreciation for refined craftsmanship. The wearer experiences a unique sense of style and comfort, making a statement with each frame.

How does the world look through a pair of You Mawo frames?
Our unwavering commitment to timeless design and cutting-edge technology guarantees that every person encounters the world through glasses meticulously crafted to accentuate their uniqueness and cater to their individual needs.

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